Pearlie

The much-publicised Kareena Kapoor item number is dispensed with right at the start. it has no connection with the rest of the film. Giving up on Kya Love Story Hai at this point would make perfect sense,because even in a crowd of bad films, this yawn-inducer could compete for many razzies.

It definitely has the worst comedy track ever-in which two desperate blokes, who call themselves "hunters" hit on anything that moves and get slapped. One gag or two would have been enough, these two (unidentified actors) and an accompanying black dwarf (the film is set in South Africa , hence the black and blonde population!) get almost a film-within-the-film to themselves. The way blacks are portrayed would have invited law suits anywhere else!

Arjun (Tusshar) falls in love with Kajal and cannot tell her. If this sounds like Mujhe Kuch Kehna Hai, its because director Lovely Singh was an assistant for that one. Didnt Tusshar see any similarities in the script (if there was one!) before he signed up? Anyway, he wears this hang dog look all the time, but Kajal never guesses, girls in films are so imperceptive! She thinks the love letter she has peeked at is for someone else, and tells him girls would only fall for a man with ambition and an identity and not a rich slacker like him.

Arjun flies off to Mumbai immediately in search of fame and fortune, but by the time he returns with both (mercifully, earned off screen), Kajal is engaged to Ranveer (Karan Hukku), who wants to marry her because mummy-said so. otherwise he prefers his cell phone to her any day!

While attending a friends wedding, Kajal hangs out with both guys and eventually the cell phone dude realises that there is more to the Kajal-Arjun friendship than platonic hugs.

Tusshar does the song-and-dance numbers well, theres not much else in the role. Ayesha Takia is overweight and it shows glaringly in close-ups. she catches one cute wide smile expression and repeats it ad nauseum; while Karan Hukku looks as if his granite jaw would crack if he even attempted something like an expression!

http://bollywoodpoint.com/

With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines!

Because while it's true that there are many factors that determine how well a page ranks in Google - did you know that one stands out above the rest? It's link text. (Also known as anchor text?)

So much so, link text can be the deciding factor when chasing top rankings for extremely competitive keywords.

And for sure can't hurt for lesser search terms.

You see link text creates what's known as "link reputation". Have enough links using the same phrase as the link text and Google cant help but conclude that's what the page linked to is all about.

Yeah buthow powerful is the link text of inbound links, really?

Well guess what? It's so powerful you can land top listings for a given keyword phrase without the keyword phrase even appearing anywhere on the page.

Since I can sense your skepticism from here, let me prove it using 6 examples which I was able to dig up in about 15 minutes. Starting with

===> The "website traffic" Mystery

First I did a search for "website traffic" in Google.

When I did the search, (and we both know things can change) this site, http://buytraffic.1st-casinoaffiliateprograms.com, was poised in position #3.

Casino affiliates?

Not necessarily what would come to mind as a site dealing with website traffic now is it?

Yet try as I might, when I searched that page for the term "website traffic" I couldnt find it. Not even once. But when I went in search of the links to that page however heres what I did find:

"Buy website traffic - casino traffic - You can choose to buy website traffic or if you own an online casino you can buy complete packages including signups, banner displays and unique visitors. This can push your website traffic and signups dramatically."

Huh? See that? That listings got "website traffic" in the link text. And a couple more times in the description.

I guess the only possible explanation for the #3 ranking for "website traffic" is the link text. Thats what is causing that page to rank #3 for that term.

===> Cell Phone

For example two I searched on "cell phone". This time Sprint PCS came in at #5 out of 5,100,000 listings in Google.

Once again, the term "cell phone" did NOT appear anywhere on their page.

===> Laptop/Laptops Examples

Next I tried "laptop". The Apple Powerbook listing came in at #4. Yet, and you guessed it, the word "laptop" was no where to be found on that page.

Since I was in the neighborhood, for the fourth example I gave "laptops" a shot. The site was sitting in #4 out of 5,910,000 competing pages when I did that search. Yet once again, the word "laptops" doesnt show up on that page either.

Of course a check of the backlinks turned this up from the Yahoo Directory:

"Discount Laptops - retailer of new and refurbished notebook computers."

Oh and I found the exact same listing in DMOZ. Since it featured "Discount Laptops" as the link text, its only natural Google would conclude the page is about what else? Laptops!

===> Jobs

Monster.com currently holds down the #1 spot for the search term "jobs". Once again, (you beginning to see a trend here?) the word "jobs" does not even appear on that page.

===> Money

Finally I searched on "money". Perched at #16 was MasterCards website. Here too, the word "money" was not used even once in the visible text.

===> Summing Up This Link Text Stuff

Based on the evidence when it comes to ranking high in Google, saying link text trumps all is surely not too strong of a statement.

In fact its absolutely positively true. Focusing on link text is a surefire Google seo tactic. Yes, content counts, but link text counts for more..

Making link text the closest thing to a sure thing you can get.

Simply put, link text, which is used to develop your sites link reputation, is one of the most powerful seo techniques going. It gives you ranking momentum like nothing else. Use tightly focused link text with links from high PR pages and youve got yourself an unstoppable combination.

So are you capitalizing on the power of link text?

Are you constantly getting links with the appropriate link text in them?

If not why not?

Because as Ive shown you - link text really does trump all.

John Gergye shares more ideas like this in his recently updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml/ Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml/ and get the free special report "Coming Out On Top".