Pearlie

Anyone familiar with the original writings of Joseph Pilates and F. Matthias Alexander will be struck by the parallels between their analyses of why the physical functioning of most adults has become compromised. Both men began their investigations as a result of serious personal challenges. Both men were in part inspired by their keen observations of the way animals moved. Both placed a tremendous emphasis on movement quality and both were aware of the close link between mind and body. Both developed specific systems designed to help others improve their physical functioning. Both men lived into their mid-eighties and were actively teaching their methods until shortly before their deaths.

The parallels go on and on. Of course there are some significant differences.

What can we say about about the Pilates Method and the Alexander Technique as they are practiced today?

The first thing to take into account is that the terms Pilates Method and Alexander Technique are not trademarked. This means that ANYBODY can call him or herself a Pilates Instructor or Alexander Technique teacher.

The same is true of course in many other fields - you do not need any formal certification to call yourself a piano teacher, a gymnastics instructor, a meditation teacher or a fitness trainer, to cite a few common examples. In all these fields, the responsibility falls upon the client or student to evaluate the credentials and reputation of the teacher.

As in other fields, there are professional organizations that certify Pilates Instructors and Alexander Technique teachers. In the case of the Alexander Technique, there are a relatively small number of such organizations and many are interconnected, recognizing each others members. They generally include teachers who trained in the different variations of the Technique that emerged after Alexanders death in 1955. These organizations - known generally as professional societies - are usually national in scope although some have members in many different countries.

Alexander professional societies usually oversee one or more training courses for Alexander Teachers; anyone who graduates from an approved course is automatically eligible for membership. At present, there are in the neighborhood of 60 training courses worldwide. In general, training to become a teacher of the Alexander Technique takes three years, following the pattern Alexander established when he first started training teachers in 1931. Many professional societies have codes of ethics and good practice which their members are required to follow.

With Pilates Instructor training, the situation is quite different. I think Lynee Robinson and Helge Fisher put it best in their book The Mind Body Workout With Pilates and the Alexander Technique: Unlike Alexander...Joseph Pilates never took the initiative of setting up an official training programme with the result that many of his disciples went on to teach their own versions of Pilates Method. The definition of what was, or is, true Pilates is somewhat blurred and, indeed, is still be debated today.

I believe this blurring is quite a bit more apparent with Pilates instruction today than is the case with the Alexander technique. A number of individuals have established their own versions of the Pilates Method and their own certification requirements. These requirements vary widely and, in general, require a much shorter period of training than is the case for Alexander Technique teachers. Generally its only a few months or less. The surge in demand for Pilates classes in recent years seems to have outstripped the pool of people qualified to teach them, leading to worries about safety. A recent Wall Street Journal article titled Is Your Pilates Instructor a Health Hazard? addresses this question in some detail.

Clearly if you decide to take either Pilates Method classes or Alexander Technique lessons or classes, you are well advised to do some research and investigation first. Some very good advice for choosing an Alexander Technique teacher has been provided by Barbara and Bill Conable in their book How to Learn the Alexander Technique, A Manual for Students. An edited version of their advice can be found at:
http://www.alexandertechnique.com/choose

If you decide to take Pilates classes I would suggest paying a lot of attention to the nature of the instruction. The exercises should be done very slowly and carefully at first, with an emphasis on educating you about the body mechanics involved. Id be very wary of about classes that seem more aerobic in nature. Finally, you should be able to see some concrete results in just a few sessions.

The Pilates and Alexander Homepage at http://pilatesandalexander.com explores the relationships between these two fields.

Robert Rickover is a teacher of the Alexander Technique living in Lincoln, Nebraska. He also teaches regularly in Toronto, Canada. Robert is the author of Fitness Without Stress - A Guide to the Alexander Technique and is the creator of The Complete Guide to the Alexander Technique website at http://www.alexandertechnique.com

The world is changing; the buzz word is global village. The boundaries, borders, barriers no longer exist. In a sense it is a wired world, or a digital world. So, in this fast moving world, how would you like to make a fast buck in a short span of time in Internet Marketing? Sounds Impossible!

Well, then let us see what PPC is all about. Now, got it! Yes, I am talking about Pay-per-Click. Paid or sponsored form of search results. What are they? As the term itself signifies, PPC is actually pay-per-click. That is, you as an advertiser pay to the search engine (who has given space for you to advertise in their website) only, when a user clicks on your ad. For him to click on your Ad displayed on the search engine, the ad has to be short, easy to understand and captivating to click on it.

Length of PPC Ads:

A search engine PPC Ad should have the following 4 lines:

1. Ad Title.
2.-3. Two description lines.
4. Display URL.

As per Google Ads;
An Ad title should have a maximum length of 25 characters including spaces. Title is usually written to attract users who are interested in your products or services.

The Two description lines should have a maximum length of 35 characters including spaces. These two lines or the copy of your ad should be used effectively to sell your product or service and convince the user to click on the ad and purchase it.

The Display URL should have a maximum length of 35 characters including spaces. This shows the name of the website, the user visits, once he clicks on your ad.

As per Yahoo or Overture Ads;
1. Ad Title (maximum length of 40 characters including spaces).
2. Description (maximum length of 70 characters including spaces).
3. Display URL (maximum length of 35 characters including spaces).

Word of caution: An Ad should not have superlative words used, like best.

Also, we need to keep in mind, that we make only 1 Ad for various keywords in Google whereas, we can make as many numbers of Ads as there are keywords, in Yahoo or Overture.

Types of Ads: We can have the following types of ads displayed:

1.Text Ads: They are the most popularly used Ads according to search engines. They are also search engine friendly. This depends on the bidding that you make for your Ads. The higher the Bid, the better the placement of your ads to gain more web traffic in Google.This also depends on the type of keywords used in the title and description of the ads.

2.Banner Ads: Though their importance is decreased now-a-days, banner ads are still considered important incase of websites. The banner ads are considered to be one of the most proven methods of gaining web traffic to your website.

3.Video Ads: These types of ads have also been used in many of the websites like Youtube.com, filmchamber.com etc. to gain more web traffic to your website.

How do you make a quick buck?

The placement of your Ad in Google depends on several factors:
1.Bidding amount.
2.Click through Rate(CTR).
3.Impressions.

Let us take an example of how an PPC Ad campaign works.

Let us say, you are doing an Affiliate marketing ad for an Ebook campaign for a client. The cost of the Ebook is assumed at $70. And, you earn a 50% commission from client for the PPC campaign. That is, you are earning $35. Suppose, you bidded 0.5 cents per click for the placement of your ad in the search engine. So, each of the click of the user to your ad makes you give 0.5 cents to the search engine. Now, in order to get conversions (or to make atleast 1 sale of your product), say, you get 50 clicks to your PPC ad. Assume that you are spending $25 for the ad campaign. So, what is your profit? It is $10 per day($35-$25).

This means that you are making a profit of $10 per day on 1 PPC campaign or $300 per month by just monitoring your ad campaign on a daily basis. Imagine, if you had a number of PPC campaigns how much would you be earning on a daily basis with conversions coming after every 5 clicks?

Making money from online ads has never been so easy. If only you can get your act together, you could easily end up milking dollars with PPC campaigns. An Opportunity worth giving a shot.

Hari Qumar is a management graduate from a UK university and owns Begonia Infosys. He is actively involved in promoting SEO in India and works for an Affiliate marketing website as well.

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